If a joke and a truth had a baby, and that baby learned editing and JavaScript… woh main hoon. I make films that feel personal, witty, and a little rogue—then bring an engineer’s discipline so the chaos actually lands. Entertainment with substance. Swagger with a plan.

TL;DR

Mahroni → Bangalore. Job-hunt diaries became a channel. Hit 17k subscribers. Then I pressed pause for two years—format mismatch, growth without a spine. Rebuilt the engine: story-first, hook-driven, repeatable. Now relaunching Imswarnil with clean films, structured series, and a clear mission: make work that punches like a joke and lands like a truth.

The Long Story (grab chai)

I grew up between two worlds—code and camera.
Code taught me to break big problems into elegant steps. Camera taught me to make you feel something in under three minutes. Turns out, dono ek hi kahani bolte hain: structure creates freedom.

Mahroni → Bangalore: the first act

I moved to Bangalore with a backpack, a few scripts in my head, and the sort of optimism that should be illegal. I filmed the job-hunt, the daily hustle, the tiny wins and the loud Ls. People watched because it wasn’t polished—it was honest.

The early uploads (a beautiful mess)

Travel films. Personal stories. Scripts & Trips. I tested tone—sarcastic, self-aware, slightly unhinged (the good kind). The channel grew to 17k. For a while, momentum felt like strategy.

The pause: disciplined silence

Then the numbers started lying. Views were up, intention down. Audience wanted one thing; I wanted to build another. So I did the scariest creator move: I stopped. Studied format design, rebuilt process, learned to say no to fun-but-forgettable ideas. Clarity > chaos. Story > spectacle. Format > randomness.

The relaunch: structure with soul

Every film now follows a spine: cold open → hook → beats → payoff → CTA. Sounds clinical, but it makes the mischief land harder. Calculated chaos. Poetic punches. Same swag, sharper timing.

Entertainment without substance is sugar. I prefer laddoo—with protein.

Code × Camera: my double life

Daylight: Software engineer (8+ years—Salesforce/CRM Analytics/CPQ). I ship dashboards, approvals, and AI-ish helpers for teams that prefer clarity over guesswork. Recently I’ve been crafting analytics stories—mini-documentaries disguised as product walkthroughs. Metrics bhi kahani ke bina adhoore lagte hain.

Moonlight: Filmmaker. Same brain, different toys—DJI gimbal, clean frames, quiet sound, bold color when it counts. I think in scenes, not slides. I cut for rhythm, not runtime. And yes, I talk to the camera like it owes me money.

Bridge lesson: Engineering makes my films structured; filmmaking makes my products human. Both are storytelling—just different timelines and toolchains.

What I Make (and Why)

  • Life Films: essays on ambition, identity, and the creator grind—sharp, honest, replayable.
  • Behind the Code: stories from the engineer’s lane—how design makes data useful, how approvals shape revenue, how clarity changes behavior.
  • Creator Journey: building publicly—formats, systems, mistakes, and the process most creators hide.
  • Travel/Place Stories: not “visited X,” but “what X taught me about craft, courage, or community.”

Each film must answer: Why would someone share this with a friend? If I can’t answer that, I don’t hit publish.

Style, Tone, & Other Dangerous Addictions

  • Tone: Deadpool banter, Jack Sparrow mischief, soft heart in the punchline.
  • Visuals: clean composition, subtle motion, grid-texture hints, pastel accents.
  • Sound: music you feel before you notice; silence where the truth breathes.
  • Editing: momentum without panic; punchlines that pay rent; endings that echo.

Projects Under the Imswarnil Umbrella

  • Imswarnil.com — journals, essays, portfolio, films.
  • Start Jekyll — developer-friendly Jekyll themes, patterns, and notes (speed × minimalism).
  • Namaste Salesforce — beginner-first learning tracks; Module 1: Getting Started.
  • Analytics Storytelling — internal films + product explainers for teams who want adoption, not just dashboards.

Values (read before working with me)

  • Clarity over hype. Ideas should survive without buzzwords.
  • Entertain with substance. Sugar crashes; story sticks.
  • Respect the audience’s time. They gave minutes; I owe meaning.
  • Iterate relentlessly. Rough cut → fine cut → one more cut.
  • Own the craft. If my name’s on it, it should survive a rewatch.

Highlights (a mini-timeline)

  • 2017–2019: Bangalore diaries. Speed > perfection. Publish, learn, improve.
  • 2020–2022: Hit 17k subscribers. Found a community, found my lane, lost some focus.
  • 2023–2024: Strategic pause. Studied structure, rebuilt process, designed formats.
  • 2025 → Relaunch with intention. Series-based, hook-first, weekly/biweekly cadence.

The Personal Side

Bangalore-based, IST-friendly, happiest when a scene finally clicks on take 47. I like good coffee, better conversations, and long walks where the idea arrives in the last five minutes. Off-camera obsessions: clean design, cricket, interior experiments, and sketching a marriage-garden concept back home—kyunki venues boring kyu hon?

Work With Me

I create brand films, product explainers, analytics stories, and creator collabs that don’t feel like ads. If your team wants narrative clarity with a filmmaker’s polish and an engineer’s brain, hum karein?

Best fits: founders, product teams, and creators who respect structure and want work that ages well.

Contact: collaborations, commissions, workshops—Bangalore to anywhere.

FAQ (short, cheeky, honest)

Why the 2-year pause?
Growth without intention is noise. I wanted signal.

Upload cadence?
Weekly or biweekly, series-first. Spine stays; flavor changes.

Can I hire you?
Yes. Send goal, audience, timeline, non-negotiables. I’ll reply like a human, not a bot.

Do you teach Salesforce from scratch?
Yes—Module 1: Getting Started. Plain English (thodi Hinglish), zero fluff.

Press / Media Bios (copy-paste)

50 words
Swarnil is a Bangalore-based filmmaker and software engineer behind Imswarnil. He blends witty, self-aware storytelling with clean, cinematic craft. After a deliberate pause to rebuild his format, he’s relaunching with structured, purposeful films—plus brand explainers and analytics stories for teams who value entertainment with substance.

100 words
I’m Swarnil—filmmaker, software engineer, and professional chaos wrangler behind Imswarnil. I started by documenting my move to Bangalore, grew a 17k-subscriber channel, then paused two years to fix the format. Now I make story-first films with a punchline and a purpose: life essays, behind-the-code narratives, and creator-journey episodes. By day I build analytics experiences; by night I cut scenes that make numbers feel human. If you want narrative clarity without losing the fun, you’re in the right place.

250 words
Swarnil is a Bangalore-based filmmaker and software engineer who tells stories at the intersection of code and cinema. His channel began as honest job-hunt diaries and grew into travel films and personal essays, eventually reaching 17k subscribers. When the format and audience drifted apart, he did the unusual: he paused for two years. During that time, he rebuilt his process around story architecture—cold opens, sharp hooks, clear beats, and endings that echo. The result is Imswarnil, a relaunch that prioritizes entertainment with substance and repeatable formats.
By day, he’s spent 8+ years in the Salesforce/CRM Analytics/CPQ world, shipping dashboards, approvals, and AI-style helpers for teams that care about adoption. That engineering discipline shows up in his films: clean frames, deliberate pacing, and decisions that serve the story. Current pillars include Life Films, Behind the Code, the Creator Journey, and travel/place essays. He also builds resources like Start Jekyll and beginner-first learning tracks under Namaste Salesforce. If your brand or team wants stories that stick—human, clear, replayable—Swarnil makes them with a filmmaker’s polish and an engineer’s brain.

Let’s talk. Collabs, commissions, workshops, or a simple “hey”—I’m listening. Bangalore (IST), global-friendly.
PS: If you binge three of my films back-to-back, you’ll feel two things—like you laughed at something true, and like you should finally start that project you keep postponing. Ab bas. Let’s make it.